The color(s) royal blue, fuchsia, and azure blue is/are claimed as a feature of the mark.
The mark consists of the word "LOANTIME" in royal blue letters in which the dot in the letter "i" is replaced with a figure at once giving the appearance of a capital "L" tilted slightly to the left and of the hour and minute hands of an analog clock displaying approximately the position of five minutes to 2:00, the hour hand being fuchsia in color, the minute hand being azure blue in color and the point at which they intersect forming a sphere that is royal blue in color.
LOAN TIME