Color is not claimed as a feature of the mark.
The mark consists of an apostrophe, which is adjacent to a stylized lowercase letter b, which is adjacent to a stylized inverted lowercase letter e (schwa), which is adjacent to a stylized lowercase letter r, which is adjacent to a stylized uppercase letter T, which is adjacent to a stylized uppercase letter H, which is adjacent to a subscript apostrophe, above the apostrophe and slightly higher than the other characters is a butterfly with wings and body separated, adjacent to the butterfly is a stylized lowercase letter r, which is adjacent to a stylized lowercase letter i which includes a macron instead of a tittle, which is adjacent to a stylized lowercase letter t.