Color is not claimed as a feature of the mark.
The mark consists of a popsicle with the phrase "DE TOCUMBO PARA EL MUNDO' (meaning, 'from Tocumbo,to the world') in uppercase letters and underneath a diamond shape indigenous design on the top part of the popsicle, and the phrase "La Michoacana"(meaning,'from Michoacan')in uppercase letters across the middle with underscored lower case letter 'a' on the word "La" and underscored lower case letters "c" on the word 'Michoacana' with the word "autentica" (meaning authentic) in upper case letter underneath "la Michoacana".
The English translation of "la michoacana autentica de tocumbo para el mundo" in the mark is "'from Michoacán authentic from Tocumbo, to the world".