Color is not claimed as a feature of the mark.
The mark consists of a rectangle with a decorative border, located inside the rectangle is an image of a jockey riding a horse. The words "Giddy Up!" are in stylized font and located below the jockey/horse image, below the words "Giddy Up!" are the words "handcrafted vodka" in stylized font. A circle (acting as a carrier) is located below the stylized words, the word "Artisanal" is located within the interior of the stylized circle, with the word "EST." in stylized font located to the left of the circle image and the word/year "2017" located to the right side of the stylized circle image.
GIDDY UP! HANDCRAFTED VODKA ESTABLISHED TWENTY SEVENTEEN ARTISANAL LIMITED EDITION · SMALL BATCH FORTY PERCENT ALCOHOL/VOLUME (EIGHTY PROOF) SEVEN HUNDRED FIFTY MILLILITERS ; GIDDY UP! HANDCRAFTED VODKA ESTABLISHED TWO THOUSAND SEVENTEEN ARTISANAL LIMITED EDITION · SMALL BATCH FORTY PERCENT ALCOHOL/VOLUME (EIGHTY PROOF) SEVEN HUNDRED FIFTY MILLILITERS