9 Downloadable data analytics software, namely, software for reporting and measuring customer activity on web-based and mobile applications; Downloadable computer software for data analytics in the field of financial services; downloadable computer software for use in personalizing e-mail and text communications; downloadable computer software for user interface design optimization; downloadable software for keyword search management, keyword search marketing, and web analytics; Downloadable computer application software for mobile phones, handheld computers, portable media players, namely, software for hosting computer software applications for others; downloadable software for collecting, managing, automating, integrating, analyzing, reporting, and tracking internet search results and a wide variety of data and information relating to user activity on web sites; downloadable mobile application featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search results; downloadable software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites and web user behavior; downloadable computer software platforms for paid search management, namely, software that manages, collects, automates, integrates, analyzes, reports, and tracks internet search results and a wide variety of data and information relating to user activity on web sites; Downloadable computer software platform featuring user-defined, business rules for automating keyword management and bid management, and reporting information on internet search results, and corresponding internet usage path analysis, and internet traffic data
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