The color(s) red, white, and gold is/are claimed as a feature of the mark.
"DESDE 1959"
The mark consists of a label with a upward arc on top, inward slanting sides, and a flat bottom, the background is red, toward the top is a gold leaf outlined agave plant with multiple stems,. below that is the word EL TEQUILENO arced upwardly in the midle with a stylized white-colored uppercase font with a gold inner line, below that are the words REPOSADO RARE in uppercase gold, on the left is an emblem with a gold outer wavy thick outer outline, two concentric gold circles inside with the words JORGE SALLES CUERVO Y SUCS., S.A. DE C.V. DESDE 1959 inside in gold font, the inner circle with a diagonal pattern, a shield logo in the center with the letters JSC diagonally descending from left to right, all in gold.
JORGE SALLES CUERVO Y SUCS., S.A. DE C.V. DESDE NINETEEN FIFTY NINE JSC TEQUILA EL TEQUILENO REPOSADO RARE; JORGE SALLES CUERVO Y SUCS., S.A. DE C.V. DESDE NINETEEN THOUSAND FIFTY NINE JSC TEQUILA EL TEQUILENO REPOSADO RARE
The English translation of Y SUCS DESDE; EL TEQUILENO; REPOSADO in the mark is and successors since; a native born person of Tequila, Mexico; restful.
Trademark: 88165905
