Color is not claimed as a feature of the mark.
The mark consists of the wording "BXL" in hollow form with the letter "B" and "L" located at two sides of the bigger letter "X" and the words "BEST XANADU LIFE" in stylized form below that.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
BEST XANADU LIFE BEST XANADU LIFE
The wording BXL BEST XANADU LIFE has no meaning in a foreign language.