Color is not claimed as a feature of the mark.
The mark consists of the wording "MOCHA WHITE COFFEE HOUSE" in large stylized font, with each letter capitalized, across two lines. The wording "WHERE GOOD COFFEE IS A GIVEN" is in smaller font, with each letter capitalized, below the wording "MOCHA WHITE COFFEE HOUSE". Miscellaneous designs consisting of shaded circles, horizontal lines, and curved lines appear above and below the wording.