Color is not claimed as a feature of the mark.
"COCKTAIL", "NEW ORLEANS", AND "DRINK"
The mark consists of a literal element "WILLIE'S COCKTAIL NEW ORLEANS' STIFFEST DRINK" in a stylized font, "WILLIE'S COCKTAIL" being positioned above "NEW ORLEANS' STIFFEST DRINK", where the "WILLIE'S" term is horizontal and positioned above the "COCKTAIL" term, wherein the portion "COCK" is vertical and positioned above the portion "TAIL" that is horizontal, and the "NEW ORLEANS'", "STIFFEST", and "DRINK" terms are on three subsequent lines.