Color is not claimed as a feature of the mark.
"BEEF JERKY COMPANY"
The mark consists of the capital letters "G", "O", "A", and "T", each letter followed by a period. Centered above the letter "G" is the word "The". Centered below the letters "G.O.A.T." are the words "Beef Jerky Company". Inside the letter "O" is goat's head and partial neck outlined in black with black lines to delineate features such as nose, mouth, ears, horns and beard. The goat has a beard, two horns, and two ears and is wearing a pair of opaque sunglasses. The color white is merely background contrast and not a feature of the mark.
THE GREATEST OF ALL TIME BEEF JERKY COMPANY
Trademark: 88151351
