9 providing business intelligence software solutions in the fitness industry; providing integrated reporting and data visualization solutions to fitness studios, gyms, and health clubs; providing software as a service in the fitness space; providing MarTech solutions in the fitness space; providing web-based application in the form of dashboards that combine data from various databases and outputs data in easy-to-understand user-interfaces in sales, marketing, and business intelligence, that are tailored and customized for fitness studios, gyms, and health clubs; providing software solutions to fitness studios, gyms, and health clubs for establishing chain of custody for sales and marketing data