The color(s) red, white, and gray is/are claimed as a feature of the mark.
The mark consists of a depiction of a red heart design on the left side of the mark, with white EKG "blips" running through the heart, a white half-circle carved out of the right side of the heart and the words in red lettering "SMART BEAT" on the right side of the heart, with a gray shadow underneath the heart symbol.