Color is not claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "GOU"
The mark consists of the stylized wording "FKGOU.COM" beneath three Chinese characters, with the design of a handbag imposed on top of the third character.
FKGOU
The non-Latin characters in the mark transliterate to "FENG KUANG GOU" and this means "BEE MAD SHOPPING" in English.
The wording "FKGOU.COM" has no meaning in a foreign language.