The color(s) red, white, green, and black is/are claimed as a feature of the mark.
"POKE SHOP" AND "HONOLULU"
The mark consists of a red oval with a green border with the words "ALOHA POKE SHOP HONOLULU" in white in the center, all superimposed upon a black rectangular background.
The English translation of aloha in the mark is greetings, farewell, an expression of love, and a way of life centered on profound respect for the natural world and its inhabitants central to the cultural identity of the Hawai'in people.