The color(s) yellow, light blue, navy blue, gray, white, cream, green and brown is/are claimed as a feature of the mark.
"PREMIUM", "DESSERT", "EXCELLENT", "ORIGINAL", "FRENCH VANILLA", AND "VANILLA", AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "DEOEGSEOLLEONTEU", "OLIJINEOL", "PEULENCHIBANILLA" AND "BANILLA"
The mark consists of a vertical rectangle on the left with a pattern of white squares of various sizes on a light blue background and a vertical rectangle on the right with a pattern of white squares of various sizes on a yellow background, in between the rectangles is a square with a white background and a navy blue border on the left and right sides, with a stylized letter "B" next to Korean characters in the top left corner in gray, the stylized wording "THE EXCELLENT PREMIUM DESSERT ORIGINAL" in the center in navy blue with "THE" in between "PREMIUM" and "DESSERT" both of which are underlined, with the wording "EXCELLENT" below "THE", with Korean characters in navy blue below "EXCELLENT", and "ORIGINAL" below the Korean characters with a horizontal line in navy blue on each side. Below "ORIGINAL" is the design of a cream colored cube of ice cream next to the design of a yellow orchid flower with two green leaves next to three brown vanilla beans, to the left of which is the stylized wording "FRENCH VANILLA" in navy blue with Korean characters in navy blue below it and to the right of the flower design is the stylized wording "VANILLA" in navy blue with Korean characters in navy blue below it.
The non-Latin characters in the mark transliterate to "BINGGRAE", "DEOEGSEOLLEONTEU", "OLIJINEOL", "PEULENCHIBANILLA" and "BANILLA" and this means "GENTLE SMILE", "THE EXCELLENT", "ORIGINAL", "FRENCH VANILLA", "VANILLA" in English.
Trademark: 88144102
