The mark consists of an image of a fisherman outlined in black holding a fishing rod in one hand with a fish attached to the end and a jug with the letters "XXX" appearing in black in the other hand. The entire image is enclosed in a black double circular border with the words "HILLBILLY HOOKERS" appearing in a black, stylized font on the top and the words "KEY WEST FLORIDA" appearing in a black, stylized font on the bottom. The color blue appears in the fisherman's overalls and in the fish. The color brown appears in the fisherman's hat and fishing rod handle. The color gray appears in the fisherman's beard, jug and fishing rod. The color red appears in the fisherman's overalls. The color tan appears in the fisherman's sweater and hat, which also contains the letters "HH" in black. The color peach appears in the fisherman's skin. The color yellow appears in the fish and the color green appears in the fish, in a patch on the fisherman's overalls and in a small circle between the words "WEST" and "FLORIDA".
The color(s) black, blue, brown, gray, red, tan, peach, yellow and green is/are claimed as a feature of the mark.
"KEY WEST FLORIDA"
Trademark: 88143927
