9 Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of entertainment, gaming and advertising; Augmented reality software for creating, developing, modifying, producing, assembling, and deploying Augmented Reality (AR) images and videos; Computer software for creating, developing, modifying, producing, assembling, and deploying Augmented Reality (AR) images and videos; Computer software for creating, manipulating, sharing and displaying augmented reality images and videos; Computer application software for use on mobile devices, namely, software for allowing a user to create, experience, and share augmented reality (AR) images and videos that are visually overlaid onto real world objects by pointing a mobile device at a real world object and visualizing the overlaid media on the screen of said device