The color(s) red, black and white is/are claimed as a feature of the mark.
The certification mark, as used or intended to be used by persons authorized by the certifier, certifies or is intended to certify that the goods/services provided meet the certifier's standards for the measurement of digital campaign performance data across desktop, mobile, and video for agencies, brands, and marketers.
"MEASUREMENT STANDARDS" AND "COMPLIANT" AND "TECH LAB"
The mark consists of a black square with a white circle having a black-lined border; the top half of the circle has a red semi-circle with the wording "MEASUREMENT STANDARDS" in white; the circle is bisected by two dotted lines in black; between the dotted lines appears the wording "COMPLIANT" in black; in the bottom half of the circle appears the wording "IAB." in black; the dot over the "I" is a red circle; the period appears in red; below the wording "IAB." appears the wording "TECH LAB" in red.