Color is not claimed as a feature of the mark.
THE NON-LATIN CHARACTER THAT TRANSLITERATES TO "TANG", "HALL", "TANG", THE NON-LATIN CHARACTER THAT TRANSLITERATES TO "JIA", AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "SHOU CHAO HEI TANG"
The mark consists of three Chinese characters, above the wording "HAPPY HALL", which is above the wording "XING FU TANG". To the right of the three Chinese characters there two Chinese characters contained within an oval shaded background. To the right of the wording "XING FU TANG" there are four Chinese characters contained within a square shaded background.
The English translation of "XING FU TANG" is "happy hall". The non-Latin characters in the mark transliterate to "XIN FU TANG", "CHEN JIA", and "SHOU CHAO HEI TANG" in the mark is "happy hall", "Chen family", and "hand-roasted brown sugar".