9 Downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; Software featuring technology that enables users to share content, text, and other data; Software that provides analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Software for use in decision-making, support, analytics and optimization of interactive advertising and digital media, namely, for analyzing viewership and effectiveness of advertisements; Software for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Software for planning, designing, developing, creating, and generating online marketing programs; Software for reporting the extent and success of online advertising campaigns; Software for use in advertising, marketing, and promotion services, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, planning, designing, developing, creating, and distributing advertising content; Software for use in consulting in the fields of business, advertising, marketing and data analytics for strategic analysis, planning analysis, potential problem analysis, and project management related to advertising projects and data; Software for targeting, placing, and disseminating advertising and marketing for others; Software for creating, designing, developing, and providing marketing programs, tools and platforms to advertisers, marketers, and content providers; Software for use in analysis of audience and viewer behavior and insights through data analytics, for the purpose of planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Software for analyzing and compiling business data, namely, viewership data for potential advertisers; Software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services, namely, for generating advertising feedback data and optimizing targeted advertising strategies; Software for use in business management consulting, namely, use of analytic and statistical models to provide understanding and predicting of consumers, businesses, and market trends and actions; Software for analyzing and reporting of online marketing, website activity and performance; Software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; Software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Software for management and analysis of advertising space; Software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Software for analyzing and measuring advertising effectiveness