Color is not claimed as a feature of the mark.
"HACIENDA" AND "LA AZUCENA, ECUADOR"
The mark consists of a stylized "S" with a coffee flower in the center and coffee cherries accompanied by leaves on the top, middle, and bottom with the stylized wording "HACIENDA SALIDA DEL SOL LA AZUCENA, EQUADOR" below.
The English translation of "Hacienda Salida Del Sol" in the mark is "Estate Sunrise".