Color is not claimed as a feature of the mark.
"BEIJING"
The mark consists of a stylized circle with a lighter shade border, the circle having three line shapes that come down to the shape of a three pronged fork, the stylized non-Latin wording to the right of the shape.
The non-Latin characters in the mark transliterate to Beijing Daoxiangcun and this means BEIJING VILLAGE OF RICE FRAGRANCE in English.