Color is not claimed as a feature of the mark.
The mark consists of the wording "Long King" with three Chinese characters above while there is a circle composed by two dragons at the top.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to "Long Qing Tang" and this means "dragon noble store" in English.
The English translation of Chinese characters in the mark is "dragon noble store". The wording "Long Qing Tang Long King" has no meaning in a foreign language.