Color is not claimed as a feature of the mark.
"THE FINEST", "PREMIUM E-LIQUID COMPANY", "ESTD MMXVI", AND "HANDCRAFTED IN LOS ANGELES"
The mark consists of a clock face and hands design with clock gears on the inside, the abbreviation "ESTD" in a small font at the very top of the design, the words "PREMIUM E-LIQUID COMPANY" arcing downward under this abbreviation with roman numerals "MMXVI" just below this phrase, the words "THE FINEST" in cursive across the center, and the words "HANDCRAFTED IN LOS ANGELES" in an upward arc at the bottom of the design, the left and right sides of the design being incomplete.
THE FINEST PREMIUM E-LIQUID COMPANY HANDCRAFTED IN LOS ANGELES ESTABLISHED TWENTY SIXTEEN; THE FINEST PREMIUM E-LIQUID COMPANY HANDCRAFTED IN LOS ANGELES ESTABLISHED TWO THOUSAND SIXTEEN