35 Association services, namely, promoting the business and public affairs needs of companies that publish computer and video games for video game consoles, handheld devices, personal computers, and the Internet; organizing and conducting trade shows, exhibitions, and conferences for business purposes in the fields of computer games, video games, mobile games, interactive entertainment products for gamers, consumer electronics for gamers, and esports; promoting public awareness of computer games, video games, mobile games, interactive entertainment products for gamers, consumer electronics for gamers, and esports; business services, namely, consumer research services; lobbying services, namely, promoting the interests of companies that publish computer and video games for video game consoles, handheld devices, personal computers, and the Internet in the fields of politics, legislation, and regulation