The color(s) blue, red, white, and tan is/are claimed as a feature of the mark.
"BARBECUE", "SEAFOOD", "POTATOES", "LOUISIANA'S BEST BBQ", AND THE GRAPHIC REPRESENTATION OF THE STATE OF LOUISIANA
The mark consists of the word "COU-YON'S" in white lettering with blue specks scattered throughout the lettering. There is a tan hat above the letters "U-YO" in the word "COU-YON'S". The hat is outlined in blue and then tan. The word "COU-YON'S" and the hat above the letters "U-YO" are enclosed in a blue shape that outlines the approximate shapes of the word "COU-YON'S" and hat above the letters "U-YO". There is a thin tan line that outlines the blue shape. The letters in the word "COU-YON'S" are curved across the bottom of the word, and the blue shape follows this curve at the bottom, with an opposite-shaped curve at the top of the word. Underneath the blue shape, there is a red banner curved to mirror the bottom curve of the blue shape. Inside the red banner are the words "BARBECUE", "SEAFOOD", and "POTATOES" in white lettering, with a small white dot each before and after the word "BARBECUE" and before and after the word "POTATOES". The lettering of the words "BARBECUE", "SEAFOOD", and "POTATOES" is curved downward, matching the curve of the red banner. Underneath the red banner are the words "LOUISIANA'S BEST BBQ DIVE" in red. The lettering of the words "LOUISIANA'S BEST BBQ DIVE" are curved downward, matching the curve of the red banner. The "L" in "LOUISIANA'S" is a solid red illustration of the state of Louisiana.
The English translation of "Cou-Yon" in the mark is from French meaning a "foolish" or "crazy person".