The color(s) purple, yellow, green, red, pink and blue is/are claimed as a feature of the mark.
"POCKET PICTURE BOOKS" AND "BOOKS"
The mark consists of The logo contains a top phrase, "Pocket Picture Books" with the letters alternating in colors of purple, yellow, green, red, pink, and blue and in a large, fat font. The phrase, "Little books. Big smiles." is below the phrase "Pocket Picture Books", and is in black and in a much thinner, italicized font.