The mark consists of the word "GLORIA" in stylized dark blue letters with gray and white outlining and below it a round red flower in whose middle appears the face of a black and white cow. Further below appears the wording "CHICHA MORADA" in stylized dark blue and white letters and the black wording "Purple corn and fruits drink". There is a pouring purple beverage with splashed drops, purple and black corn kernels, purple and white corncob, a piece of sliced yellow, gray and white pineapple, a yellow, green, white and black apple, two brown and beige cinnamon sticks, a red, white, gray and black apple and a sliced green and white lime. The background of the mark is white and rectangular.
The color(s) gray, dark blue, green, black, red, white, purple, yellow, brown and beige is/are claimed as a feature of the mark.
The English translation of "GLORIA" and "MORADA" in the mark is "glory" and "purple".
"CHICHA MORADA", "PURPLE CORN AND FRUITS DRINK", AND THE DESIGNS OF THE BEVERAGE, PURPLE CORNCOB, LEMON, LIME, APPLE, CINNAMON STICKS AND PINEAPPLE
Trademark: 88099204
