Color is not claimed as a feature of the mark.
The mark consists of an emblem with an outer wavy thick outer outline, two concentric circles inside with the words JORGE SALLES CUERVO Y SUCS., S.A. DE C.V. DESDE 1959 inside, the inner circle with a diagonal pattern, a shield logo in the center with the letters JSC diagonally descending from left to right.
JORGE SALLES CUERVO Y SUCS., S.A. DE C.V. DESDE NINETEEN FIFTY NINE; ONE THOUSAND NINE HUNDRED FIFTY NINE JSC
The English translation of Y SUCS DESDE in the mark is AND SUCCESSORS SINCE.