The color(s) black, white, orange, yellow, light blue and dark blue is/are claimed as a feature of the mark.
"ST. PETE, FL"
The mark consists of the wording "i love the" in white, "burg!" in orange, both above "St. Pete, FL" in yellow, and a yellow smiley face stylized sun, all on a black quadrilateral with a black triangular tail near the bottom left, all superimposed over an oval in light blue within a dark blue outline.