The mark consists of a black-filled, white-bordered shield emblem. Overlaying the shield is a white-bordered, blue-filled rectangle. Within the rectangle, the literal element "BLUELINE" is present in white typeface. Below the rectangle and set within the black-filled shield are a red-colored flame shape, a yellow-colored camera shape and a green-colored plus sign. Also contained within the black shield is a sliver-colored shield shape. Within the silver shield shape, a shading effect is created by using multiple silver tones to give the viewer the impression that the silver-colored shape is reflective in nature.
BLUE LINE
The color(s) Black, White, Blue, Red, Yellow, Silver and Green is/are claimed as a feature of the mark.