The colors black, red, yellow, blue and light blue are claimed as a feature of the mark.
"MOCHI"
The mark consists of "ii imuraya MOCHI" in stylized form with the "ii" in red of it's body, one dot in blue with a black outline, and the other in yellow, "imuraya" in black, the "M" and the "H" of "MOCHI" in blue, and the "O", "C" and "I"of "MOCHI" in light blue.
The English translation of "mochi" in the mark is "rice cake".