Color is not claimed as a feature of the mark.
The mark consists of The brand name "Howdy Baby" is written in a childish style lettering. On top of the name, there is a face of a baby lifting his head above curved lines (representing the horizon) with his fingertips. The curve horizon is the mom's pregnant belly. Also, the combination of the baby face and curved horizon mimic a sunrise. The baby is showing his eyes like looking at the world for the first time. The baby has curly hair on the top center of his head, two expression lines on the right side of his head, and one on his left.