Color is not claimed as a feature of the mark.
The mark consists of two concentric circles where the center circle has the landscape of a farm inside with hills, a fence, and a river. In front of the river is the shaded silhouette of a bull. Behind the hills is the image of the sun with sun rays. In front of the sun is the wording P V F in uppercase lettering with the letter V larger than the other two letters. Above the letter V is a shaded circle with a five pointed star inside. Below the bull is a horizontal line with the wording SINCE 1847 underneath in small uppercase lettering. On either side of the bottom of the circles is a branch with shaded leaves. At the bottom of the mark is the wording PLEASANT VIEW FARM in uppercase lettering in a curved line.
P V F SINCE EIGHTEEN FORTY SEVEN PLEASANT VIEW FARM