The color(s) white, black, pink, red, dark red, light green, green, dark green, lilac, violet, dark violet, purple and dark purple is/are claimed as a feature of the mark.
"TARIJA-BOLIVIA", "SYRAH", "2016", "ESTATE GROWN" AND "6127 FEET ABOVE SEA LEVEL"
The mark consists of a black rectangle within which appears the wording "LA CONCEPCIÓN" in white stylized letters, below a horizontal white line appears followed by the wording "TARIJA-BOLIVIA" in white stylized letters followed by a horizontal white line. Below appears the wording "SYRAH" in white stylized letters, below the wording "2016" in white appears over the wording "ESTATE GROWN" in white stylized letters. Below the black rectangle appears a rectangle that shows the design of a hand-knitted traditional fabric showing horizontal stripes, lines and knitted abstract designs in white, pink, red, dark red, light green, green, dark green, lilac, violet, dark violet, purple and dark purple. Below a black horizontal stripe appears with the wording "6127 FEET ABOVE SEA LEVEL" in white stylized letters.
LA CONCEPCION TARIJA BOLIVIA SYRAH TWO THOUSAND SIXTEEN ESTATE GROWN SIX ONE TWO SEVEN FEET ABOVE SEA LEVEL
LA CONCEPCION TARIJA BOLIVIA SYRAH TWO THOUSAND SIXTEEN ESTATE GROWN SIX THOUSAND ONE HUNDRED TWENTY SEVEN FEET ABOVE SEA LEVEL
The English translation of "LA CONCEPCION" in the mark is "the conception".