The color(s) GOLD is/are claimed as a feature of the mark.
The mark consists of in various shades of gold a stylized illustration of the heads of wheat stems depicted as a bouquet with a scroll of ribbon that appears to be wrapped loosely half-way around the mid-point of the wheat bouquet. The scroll of ribbon rises at an angle from left to right and displays the text HEARTLAND in capital letters that run nearly the width of the mark. Below the left portion of the ribbon is the text BAKING in capital letters in a type size smaller than the font for HEARTLAND, and below the text BAKING is the text COMPANY in capital letters in a type size smaller than the font for, and with margins flush with, the text BAKING.
Trademark: 88084140
