The color(s) grey and red is/are claimed as a feature of the mark.
The mark consists of the word "ATTRAXION" in grey, capitalised letters and with a grey underline. The letter "A" in the word "ATTRAXION" being made up of a horse-shoe magnet like character, with both ends of the magnet being of red colour. The letter "X" in the same word consisting of 2 semi-circle shapes back-to-back. Beneath the aforementioned underline there appears in grey, non-capitalised, smaller font, the tag line "magnetic attachment technology".
ATTRACTION MAGNETIC ATTACHMENT TECHNOLOGY