The color(s) yellow, black, and red is/are claimed as a feature of the mark.
The mark consists of the terms FAMOUS FOR FLAVOR in black stylized font, below which is the term SHERIDAN in black and red stylized font, below which are the terms EXPORT in black stylized font and BEER in black and red stylized font, below where are the terms BREWED FROM CHOICEST MATERIALS in black stylized font, to the right are the terms CONTENTS 12 FLUID OUNCES vertically in black stylized font and to the left are the TERMS BREWED WITH PURE MOUNTAIN WATER in black stylized font vertically, all of the foregoing over a yellow background with 14 parallel red lines. Below the yellow background is a black border with the terms BREWED AND CANNED BY SHERIDAN BREWING CO., SHERIDAN, WYO. in yellow stylized font.
FAMOUS FOR FLAVOR SHERIDAN EXPORT BEER BREWED FROM CHOICEST MATERIALS BREWED AND CANNED BY SHERIDAN BREWING COMPANY SHERIDAN WYOMING BREWED WITH PURE MOUNTAIN WATER CONTENTS TWELVE FLUID OUNCES