16 Paper; cardboard; printed matter, namely, books, magazines and newsletters in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; printed publications, namely, books, magazines and newsletters in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; books in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; periodicals in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; magazines in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; children's books; booklets in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; personal organisers; address books; diaries; calendars; information cards sold as a pack in the field of children's entertainment, children's education, children's fictional stories, children's arts and crafts, children's educational activities and children's games; information cards relating to games, tricks and trivia; notebooks; notepads; adhesive backed paper for stationery purposes; scrapbook albums; photographs; photograph albums; folders; binders; instructional and teaching material in the field of children's education, namely, phonics, writing, mathematics and arts and crafts; stationery; artists' materials, namely, modeling clay for children, molds for modeling clays, paper and canvas for painting; paint brushes; cards, namely, trivia cards and note cards; postcards; greetings cards; collectible trading cards; printed invitations; prints and framed prints; gift bags; gift boxes; paper gift cards; paper gift tags; ring binders; writing instruments; pens and pencils; stationery pins and tacks; stickers; desk mats; pen and pencil cases; pen and pencil boxes; pen and pencil holders; drawing rulers; erasers; embroidery, sewing and knitting patterns; printed charts; printed height charts; arts, crafts and modelling equipment, namely, arts and craft clay kits, art paper, modelling clay, wooden craft sticks and easels