The color(s) white and brown is/are claimed as a feature of the mark.
"THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO 'DIAN'"
The mark consists of the white stylized wording "JAMES JOYCE COFFETEL" above four white Chinese characters on a brown background.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to "ZHE" "FEI" "JIU" "DIAN" and the English meaning is "James Joyce Coffetel Hotel".