The color(s) magenta, black and white is/are claimed as a feature of the mark.
"BINGSU", "SHAVED ICE DESSERTS", "BOBA TEAS", "SMOOTHIES", THE KOREAN HANGUL THAT TRANSLITERATE TO "BING-SU", AND THE CHINESE CHARACTERS THAT TRANSLITERATE TO "BING SHUI"
The mark consists of the stylized words "SNOWY BINGSU". "SNOWY" is colored black and "BINGSU" is colored magenta. Below this in smaller stylized lettering are the black colored words "SHAVED ICE DESSERTS BOBA TEAS SMOOTHIES" except for "BOBA TEAS" which is colored magenta. To the right of "SMOOTHIES" is a stylized magenta colored snowflake. To the left of these words is a stylized white colored shaved ice with magenta colored syrup and white colored rice cakes in a black bowl having a white colored base. Overlapping the lower right portion of the bowl is a square divided into four sections. The lower right and upper left sections are colored magenta and feature the white colored non-Latin Korean Hangul that transliterates to "Bing Su". The upper right and lower left sections are colored white and feature the white colored Chinese characters that transliterate to "Bing Shui".
The non-Latin Korean Hangul in the mark transliterate to "Bing-Su" and this means "shaved ice" in English. The non-Latin Chinese characters in the mark transliterate to "Bing Shui" and this means "ice water" in English.
The English translation of "bingsu" in the mark is "shaved ice".
Trademark: 88067229
