Color is not claimed as a feature of the mark.
The mark consists of a stylized character of a pickle wearing a hat and sunglasses, riding a skateboard with two arms where the hand on the right is giving a thumbs up sign. Behind the skateboard are images of fruit with water splashing. Above the image is the wording KOOL PICKLES in bold, stylized lettering in an arch with a shadow outline around the letters. Below the skateboard and in front of the fruit is the wording PEPINILLOS FRESCOS in cursive lettering with the first letter of each word capitalized. At the bottom of the mark is the wording DON'T EAT ANOTHER BORING PICKLE.... in smaller lettering with an outline effect and the first letter of each word is capitalized.