The color(s) pink, blue, orange, red, purple, green, yellow and black is/are claimed as a feature of the mark.
The mark consists of the wording "HOWZIT", with "HOWZ" in black and "IT" in orange. Below this is "STAYING CONNECTED..." in black, and "EMOTIONALLY" in orange. Above the wording is a stylized smiley face emoticon, with the face features and lower portion in black, and the top portion made up of dotted lines in pink, blue, orange, red, purple, green, yellow.
HOW ZIT STAYING CONNECTED... EMOTIONALLY