35 (Based on 44(e)) Hotel and restaurant management; the bringing together, for the benefit of others, of a variety of goods excluding the transport thereof, enabling customers to conveniently view and purchase those goods in the field of toiletries and cosmetics, personal care products, candles, photographic and video equipment and accessories, audio tapes, CDs, jewelry, stationery, printed publications and printed matter, diaries and personal organizers, greeting cards, postcards, gift wrap and ribbons, crystal, glassware, porcelain and chinaware, brassware, ornaments, hair accessories, bags made from canvas, straw, plastic and PVC, bed and table linen, towels, leather and travel goods, clothing and accessories, headgear, footwear, photographs and artwork, toys, games, playthings and sporting goods, fitness equipment, food and confectionery, non-alcoholic and alcoholic beverages, smokers' requisites; Hospitality services, namely, arranging and conducting business conferences, meetings, exhibitions and fairs; (Based on Use in Commerce) Arranging, conducting, managing and providing consumer loyalty rewards programs, for commercial, promotional, and advertising purposes, namely, business administration of consumer loyalty programs and administering the provision of benefits and rewards connected with loyalty rewards programs; consumer incentive programs to promote the sale of products and services of others; provision of the aforementioned services via a global computer network