Color is not claimed as a feature of the mark.
"LAGER AND CERVEZA"
The mark consists of a double circular containing the words CERVEZA, LAGER, a design of a coat of arms, the word VALDIVIA; the stylized words kunstmann das gute Bier, VALDIVIA and the design of a waterfront scene.
The English translation of CERVEZA and das gute Bier in the mark is BEER and the good Beer.