Color is not claimed as a feature of the mark.
The mark consists of a 12 point buck silhouette laying down inbuck, face forward. This is the top portion of the logo. The lettered portion of the logo is next, centered under the deer. The words "RACK-EM-UP" are first in bold print. Underneath the words "RACK-EM-UP" are the words "ROASTED FEEDS" in smaller lettering. The words are bordered with a solid line along the bottom and two smaller border lines along the top.