The mark consists of The words "Alba Wheels Up". The word "Alba" is in large font, above the other words, and in red. The words "Wheels Up" are in smaller font, and in the color blue, located below the word "Alba". There is a round figure to the right of the word "Alba", and is divided into three colors, blue, white and red. The white is meant to show the flight of a plane, and there is an image of plane coming out from the upper end of the white portion of the circular image, also in blue, white and red.
The color(s) red, blue and white is/are claimed as a feature of the mark.
The English translation of "Alba" in the mark is "Dawn" or "daybreak".