Color is not claimed as a feature of the mark.
The mark consists of the words 307 and COWBOY intersecting. The word COWBOY runs horizontal, the word 307 runs vertical, and the words intersect, and share in common, the letter "O". Can also be described as the word COWBOY running horizontally, with the number "3" above the "O" in the word COWBOY and the number "7" below the letter "O" in the word COWBOY. Mark also contains the silhouette image of a cowboy directly above, and slightly to the left of, the letter "C" in the word COWBOY. All characters are in the "Saddlebag" font.