35 Business administration of consumer loyalty programs; administrative processing of purchase orders; advertising by mail order; providing business information via a web site; commercial information and advice for consumers in the choice of products and services; provision of commercial and business contact information; compilation of statistics; compiling indexes of information for commercial or advertising purposes; cost price analysis; demonstration of goods; design of advertising materials; direct mail advertising; conducting market studies; marketing research; marketing services; on-line advertising on a computer network; provision of an on-line marketplace for buyers and sellers of goods and services to facilitate the sale of goods and services via a computer network; organization of fashion shows for promotional purposes; providing home shopping services on communication media in the field of general consumer merchandise; price comparison services; sales promotion for others; search engine optimization for sales promotion; updating of advertising material; updating and maintenance of data in computer databases; web site traffic optimization; writing of publicity texts; advertising; business management; business administration; providing office functions; operating an on-line shopping site and retail store services featuring mobile phone accessories, electronic and telecommunication goods, jewelry, precious stones, furniture, picture frames, glassware, kitchen utensils, porcelain, textiles, clothing, footwear, headgear, carpets, rugs, personal hygiene products, soaps, perfumery, cosmetics, hair and body lotions, essential oils, cleaning preparations, candles, metal hardware, electrical instruments, spectacles and sunglasses, silverware, musical instruments, leather and imitations of leather and goods made from these materials, handbags, purses, wallets, leather holders, bags, luggage, umbrellas, mirrors; online advertising; auctioneering services provided on the Internet; providing a searchable online advertising guide featuring the goods and services of online vendors; business consultancy services relating to facilitating the transaction of business via local and global computer networks by locating and providing referrals for the delivery of a wide variety of business and consumer products and services; business consultancy services relating to providing a website on a global computer network by which third parties can offer and source goods and services, place, determine the status of and fulfill trade leads and orders, enter into contracts and transact business; providing a directory of third party websites to facilitate business transactions; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from a general merchandise Internet website; provision of business statistical information