Trademark: 88035089
Word
CALIDAD BRAND
Status
Registered
Status Code
700
Status Date
Tuesday, February 12, 2019
Serial Number
88035089
Registration Number
5675320
Registration Date
Tuesday, February 12, 2019
Mark Type
3000
Filing Date
Thursday, July 12, 2018
Published for Opposition
Tuesday, November 27, 2018

Trademark Owner History
GRUMA CORPORATION - Original Registrant

Classifications
30 Tortilla chips
The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white with the man wearing a red sombrero. Behind the center of the entire mark is a rectangular bar comprising a green shaded rectangle in the center of the bar. Along the edges, above and below the shaded rectangle, are narrow white rectangles trimmed in red each featuring a repeat red and white wave-like pattern design.
As to "CALIDAD BRAND"
The color(s) red, yellow, green, white is/are claimed as a feature of the mark.
The English translation of "CALIDAD" in the mark is "QUALITY".
"BRAND"

Trademark Events
Feb 12, 2024
Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed
Jul 22, 2019
Teas Change Of Correspondence Received
Feb 12, 2019
Registered-Principal Register
Nov 27, 2018
Official Gazette Publication Confirmation E-Mailed
Nov 27, 2018
Published For Opposition
Nov 7, 2018
Notification Of Notice Of Publication E-Mailed
Oct 15, 2018
Assigned To Lie
Sep 29, 2018
Approved For Pub - Principal Register
Sep 22, 2018
Teas/Email Correspondence Entered
Sep 21, 2018
Correspondence Received In Law Office
Sep 21, 2018
Teas Response To Office Action Received
Sep 7, 2018
Notification Of Non-Final Action E-Mailed
Sep 7, 2018
Non-Final Action E-Mailed
Sep 7, 2018
Non-Final Action Written
Sep 7, 2018
Assigned To Examiner
Jul 17, 2018
Notice Of Design Search Code E-Mailed
Jul 16, 2018
New Application Office Supplied Data Entered
Jul 16, 2018
New Application Entered

Trademark Alertz updated from USPTO on 2030-01-24